Purpose
Define the key performance indicators used to measure platform health, user engagement, and educational impact.
Engagement Metrics
- Monthly Active Users (MAU) — Unique users who log in at least once per month
- Session Completion Rate — Percentage of scheduled sessions that are actually conducted
- Mentor Utilisation — Average sessions per active mentor per month
- Student Retention — Percentage of students who remain active after 3/6/12 months
- Match Acceptance Rate — Percentage of suggested matches accepted by both parties
Impact Metrics
- Pathway Completion Rate — Percentage of students who complete a full career pathway
- Student Satisfaction Score — Post-session ratings (1-5 scale)
- Mentor Satisfaction Score — Monthly mentor survey results
- Educational Outcomes — WASSCE pass rates, university admission rates, TVET completion rates for platform users vs. baseline
Operational Metrics
- Verification Turnaround — Average time from mentor application to verified status
- Safety Incident Rate — Flagged incidents per 1,000 sessions
- Platform Uptime — Target 99.5% availability
- Average Page Load — Target under 3 seconds on 3G connections
Reporting Cadence
Weekly dashboard review by operations team. Monthly report to leadership. Quarterly impact report to partners and stakeholders.